About Us

We are flower lovers! Pure and simple.

The Petal Collective is all about talented florists coming together, creating together, and inspiring each other, to create the ultimate in floral beauty for your wedding or event.

Our Story

Hi, we’re Kate and Laura and we’re the creative talent behind Petal Collective.

With over 20 years of experience in the flower industry, we specialise in creating bespoke arrangements and large scale installations for weddings and events, as well as running workshops, both seasonal and bespoke.

Our floral style is textural and abundant, evoking a garden style aesthetic in everything we do.

We spread our love for flowrs across the UK and beyond but we are local to, Tring, Hertfordshire and Amersham, Buckinghamshire.

Meet The Team

Kate Parrott

Head Floral Designer

Kate has been a florist for over 10 years and is a specialist in floral installations. After working with a large scale floral events company in London and running her own business, Kate spent 3 years as head of a luxury florist shop before deciding to join forces with floral colleague, Laura, to focus on her passion for wedding flowers and floral installations.

Laura GutlE

Head Floral Designer

After a career in Marketing and Events, Laura decided to follow her passion for floral design and re-train as a florist 8 years ago. After running her own business focused on wedding flowers, Laura joined the team at a luxury florist shop where she met Kate and continued to develop her passion and skills for wedding and event flowers, as well as gaining experience in teaching workshops to large groups. She is now looking forward to collaborating with Kate on their next floral adventure!

our style

Abundant, relaxed, textured, Garden style floral design with a relaxed, airy and organic feel. Using beautifully selected flowers to create elegant and luxurious designs.

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